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An official announcement regarding the film was made during early-2008, after working in the script for more than one-and-a-half year.[37] During the pre-production, Hirani went to multiple engineering colleges, including those under the Indian Institutes of Technology in Mumbai and Delhi, to authenticate the lives of engineering students. In this he met, many students and took pictures along with them. He needed the references for the clothes used, their looks and things they brought as many IIT-students were older than the fictional characters.[33] The film also had shared many anecdotes from his college life, since Hirani had used to study in hostel during his young period.[38] Hirani had carefully looked upon the notion in the lives of engineering students, as there are few things apart from drugs, sex and violence. However, Hirani had said that the film plays a satirical take on social pressures under an Indian education system.[7][8] Apart from that, the film also addresses the issue of tussle between parents and children, but in a "sugar-coated manner".[38] During the promotions of the film, Hirani stated that "the film is completely different of the Munna Bhai film series; in terms of the characters, story and the environment. However, both the films fall in the same genre, where all three films are heartwarming stories with lovable characters making it feel good. Both films have true emotions in the heart, happiness, sadness and also leave a strong message to the audience in the ending that make us satisfy".[33]
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In November 2009, Aamir Khan invited hundreds of people to watch the first half of the film exclusively in a basis of Non-disclosure Agreement. 3 Idiots, thereby being the first film in Bollywood to use this clause, which was prevalent in Hollywood; the lead actor asked people to share the opinions about the film.[101] The premiere show for the film was held in Mumbai on 23 December 2009.[102] Along with the film's cast and crew, the event saw the presence of Anil Kapoor, Shah Rukh Khan, Salman Khan, Saif Ali Khan[103][104] and other named celebrities, including Hirani's earlier collaborators such as Sanjay Dutt, Vidya Balan, Arshad Warsi and Dia Mirza.[105] Amitabh Bachchan who had earlier confirmed his presence at the premiere ultimately did not turn up in the end. The special premiere in United States and Canada were held on 24 December, prior to the Indian release.[90] On 30 January 2010, a special screening of the film was conducted to the veteran actor Dilip Kumar.[106] He constantly followed the news of the film and wanted to watch it in a theatre, but due to his health condition, he could not get out of his home. Later, Chopra and Hirani expressed Dilip's wish and agreed to conduct a private screening for the actor.[106] Chopra said that he "really moved after seeing the film and felt nostalgic".[106] Later, he urged to discuss about the film and its making with Chopra and Hirani at the former's apartment in Bandra, with the discussion went on for two hours.[106]
In addition to encourage people watching the film in theatres, Reliance MediaWorks' marketing team managed to destroy more than 2.1 million illegal downloads.[122] The team had its core-group working in India, United States and United Kingdom, tracked and destroyed pirated versions of the film in physical and online formats, and also issued trade notices, warning letters specific to prospective infringing sites and outlets across the overseas sectors.[122] On 26 December 2009, a day after the film's release, the social service branch conducted a raid near Bandra station and over 2500 pirated CDs and DVDs, with 69 DVDs of this film, along with other films Avatar and Paa, were seized.[127] In New Delhi, the sales of pirated DVDs of the film were stopped after a subsidiary company of Reliance Anil Dhirubhai Ambani Group (R-ADAG), levied a complaint to the officials to take actions against movie piracy.[128] After the raid conducted by the police in several locations across Mumbai, former IPS officer Aftab Ahmed Khan, said that "We execute everything keeping the system in mind. We have the support of the local police so there is no question of going against the system. Piracy always existed in some form or the other. But we are getting the facts and figures only now as there are industry body who are working together to bring this menace in the forefront. To curb piracy in the long run we will have to constantly work towards means and ways to fight it."[129]
Mayank Shekhar of the Hindustan Times gave the film three and a half out of five stars and comments that "this is the sort of movie you'll take home with a smile and a song on your lips."[143] Taran Adarsh of Bollywood Hungama gave 3 Idiots four and a half out of five stars and states: "On the whole, 3 Idiots easily ranks amongst Aamir, Rajkumar Hirani and Vidhu Vinod Chopra's finest films. Do yourself and your family a favour: Watch 3 Idiots. It's emotional, it's entertaining, it's enlightening. The film has tremendous youth appeal and feel-good factor to work in a big way."[144] Kaveree Bamzai of India Today gave 3 Idiots five stars and argues that "it's a lovely story, of a man from nowhere who wanted to learn, told like a fairy tale, with the secret heart carrying its coded message of setting all of us free."[145]
Sonia Chopra of Sify gave the film 3 stars and said "Though a bit too calculated and designed, 3 Idiots is still an ok option for the significant message, interesting cast and scattered breezy moments."[146] Rajeev Masand of CNN-IBN gave the film three out of five stars and states: "Going home after watching 3 Idiots I felt like I'd just been to my favorite restaurant only to be a tad underwhelmed by their signature dish. It was a satisfying meal, don't get me wrong, but not the best meal I'd been expecting."[147] Shubhra Gupta from The Indian Express also gave it 3 stars, stating "3 Idiots does not do as much for me. The emotional truth that shone through both the 'Munnabhai' movies doesn't come through strongly enough."[148] Raja Sen of Rediff gave the film two out of five stars and states: "Rajkumar Hirani's one of the directors of the decade, a man with immense talent and a knack for storytelling. On his debut, he hit a hundred. With his second, he hit a triple century. This time, he fishes outside the off stump, tries to play shots borrowed from other batters, and hits and misses to provide a patchy, 32*-type innings. It's okay, boss, chalta hai. Even Sachin has an off day, and we still have great hope."[149]
The film was praised by critics in East Asia and Southeast Asia. South China Morning Post wrote that the film "wraps a heavy message in light comedy. It is satire at its best, a powerful indictment of India's education system in which students cram for exams while stifling their dreams."[6] Chaerim Oh of KAIST Herald wrote that "the film never harshly denounces the educational system but instead uncovers disturbing truths and unseen consequences of tremendous pressure upon students" and that "if you don't end up crying like I did (or won't admit that you did), you'll still enjoy the movie."[8] In Japan, Yuri Wakabayashi of Eiga also gave the film a positive review.[151]
Shortly after the film's success, Gemini Film Circuit had purchased the remake rights of the film to be adapted in Tamil and Telugu-languages.[197] Shankar directing the Tamil version of the film, his first remake he worked on his career.[198] After several considerations for the leads in the remake, the team approached Vijay, Srikanth and Jiiva to reprise the roles played by Khan, Madhavan and Joshi,[199] whilst Ileana D'Cruz essayed to reprise Kapoor's role from the film.[200] The film, which was titled as Nanban, released on 12 January 2012 to positive reviews.[27][28] For the Telugu remake, the team considered Ram Charan[201] for the titular role same disclosed by the actor in his speech of movie promotions in Hyderabad, but the project did not materialise.[202] Nanban was later dubbed in Telugu as Snehitudu and released two weeks after the original version.[203] The film was remade in Mexican Spanish-language named 3 idiotas and was released in May 2017.[29][204] A Hollywood-remake of this film was announced but did not come into fruition.[205]
The film has had a similar social impact on education in other Asian countries, including education in China.[7] Chinese universities were "even prescribing the film in their coursework as a kind of stress-relief in their classrooms. The movie has served as a question bank for many local, family, zonal and national quizzes."[96] At the ninth edition of Chennai International Film Festival held in December 2011, Naichi Ho, the director of Taipei Economic and Cultural Centre in New Delhi expressed about the phenomenal success of 3 Idiots, saying "Five years ago no one in Taiwan watched Indian movies. The education system in our country is the same as in India. Every parent wants their children to go to the best school and there is a lot of pressure on the kids. So it's a hit among youngsters there".[92]
Marc York is a writer for CBR. He possesses an understanding of comics, video games, and movies, and his true expertise comes forth when it comes to the topics of anime and manga. His knowledge spreads to the past, present, and future of both the anime and manga industry, especially when it pertains to titles under the Shonen Jump banner. Marc also likes to write about the movies he's watched in theaters; these aren't officially published articles, but they may be seen on his Facebook page here: 2ff7e9595c
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